BRANDING
KAJU
KAJU is a premium lifestyle and e-commerce brand focused on off-road accessories and overlanding gear, designed for adventure seekers and outdoor enthusiasts across the GCC. The brand reflects freedom, exploration, and a deep connection to nature.
Logo Design
Brand identity system
At 2i Studio, we developed a distinctive logo and brand identity rooted in organic forms inspired by the shape of a cashew nut, translating the spirit of outdoor adventure into a flexible visual system.
